Hey there.
My name is Fanny and I’m a Lebanese award-winning copywriter, and fashion e-commerce entrepreneur based in Dubai.
I got my bachelors degree in advertising from ALBA (Université Libanaise des beaux-Arts) in Beirut, then moved to Hamburg where I got a copywriting diploma from Miami Ad School in 2011.
Before starting my freelance journey, I have worked at several multinational agencies such as Saatchi & Saatchi Stockholm, DDB New York, Leo Burnett Dubai and FP7 McCann, handling a range of accounts like McDonald’s, La Vache qui Rit, Philip Morris, Dubai Properties, Babyshop, Unilever, Arla and more.
I am currently based in Dubai, doing work for the whole region, but also take projects internationally.
What can I do for you?
Think of me as a brand consultant, using my expertise to help brands bring their communication and content goals to life, and to enhance their online presence.
Now, on a lighter note, here are a few things I think you should know about me. I love dancing and Muay Thai. I’m a spelling nazi. I love learning languages. I love feeding people I love. I love a good insight. I love coffee, hotel breakfasts, and oversized t-shirts. I still love writing on a piece of paper, old-school style. I love memes, random facts, and making lists obviously.